The rapid evolution of generative artificial intelligence (AI) is transforming how people discover, search for, and engage
with content. Traditional search engine optimization (SEO) alone is no longer sufficient to maintain visibility in this
changing landscape. To stay ahead, businesses must embrace AI search optimization strategies.

Thrive is a leading generative engine optimization (GEO) company helping brands strengthen their visibility across AI-
powered search platforms. We’ve spent years testing, refining, and implementing AI SEO strategies on our own brand,
developing proven insights while others are still experimenting with client budgets.

In 2025, our internal data revealed remarkable growth in AI-driven visibility and traffic, including a 5,556% increase in
overall AI-driven traffic, a 1,078% increase from ChatGPT, and a 404% increase from Gemini. These results
demonstrate the potential of a data-driven approach to AI search optimization.